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Svish-D2C personal hygiene brand raises US $400,000 as part of seed funding

One of the fastest growing D2C brands for personal hygiene, Svish has successfully raised US$400,000 as part of its Seed funding. The funding round was led by LC Nueva AIF*, an India domiciled Category II AIF Fund, where LC Nueva Investment Partners LLP^ is the Investment Manager with participation from other Angel Investors, enabled by Bright Bridge Advisors.

The startup company that offers varieties of products under personal hygiene care will use the investment to diversify into new product lines under multiple categories. A percentage of the money will also be used in strengthening its R&D portfolio and enhancing the national presence of the brand in retail chains and modern trade.

Co-founder & CMO of SVISH, Jaideep Mahajan, an expert from the advertising industry has a career span of over twenty years in the domain. Having won multiple accolades like Cannes, Dadasaheb Phalke Film Awards, Mahajan stands true for his work and dedication towards his offering to the end users. For Svish, he partnered with one of the finest Craft Brewers of the country - turned entrepreneur, Ishan Grover - who has worked for over a decade in the brewing world and has successfully established breweries across India.

"Our new business development will primarily focus on launching new products as we are all set to introduce 40 new offerings in different categories including personal hygiene and body care", said Ishan Grover, CEO and Co-founder of Svish.

When the world focused on the problems the pandemic posed, the duo saw it as an opportunity to come together and form a D2C personal hygiene brand, Svish On -The-Go with a Mission to make personal hygiene a habit in India.

Bootstrapped since November 2020, the Co- Founders have invested INR1.40cr and have effectively crossed INR1cr in revenues in less than 10 months of operations. The startup has seen the loyalty of more than 30,000 consumers with revenue growing over 400% in a short span.

Commenting on the investment round, Ishan said "we are honored to be associated with our investors and are grateful for their faith in the brand. The capital infusion will help us reach the wider audience segment through our offline and online platforms. We aim to be the best and one of the leading brands in the personal hygiene market and intend to tap various sectors in the years to come."

The company offers India's first #DeoJaisaSanitizers, highly effective against germs, incredibly soft on the skin (a formulation with moisturizer) and smells better than any deo available. Svish Multi-surface Disinfectant Spray and India's 1st biodegradable Gadget Disinfectant Wipes are some of the other offerings that have turned out to be the brand's bestseller. The products are available on the brand website and across e-commerce platforms like Amazon, Flipkart, Cred, Milkbasket and Bigbasket. The brand is all set to launch its new set of intimate hygiene product line.

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