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Pune welcomes Copter7 commercial beers by 7Ink Brews
The company organized a Sundowner, which was hosted at Elephant & Co, Kalyani Nagar
7Ink Brews entered the Pune market by offering Copter7, a range of Smooth Lager Premium and Strong Beer Premium commercial beers in the city. The sundowner was hosted at Elephant & Co, Kalyani Nagar on 8th September 2021 to introduce the brand.
Kunal Patel, Co- Founder of 7Ink Brews welcomed socialites and personalities from the F&B industry with special Copter7 beer shots and Copter7 cocktails that were paired with a customised food menu by the hospitality and venue partner, Elephant & Co. The guests also tried their hands at making their own versions of ‘Copter7 Cocktails’ with seven ingredients.
Founded by Mohit Bhagchandani, Adil Mistry and Patel, the brand is built around the attributes of cricketer Mahendra Singh Dhoni who is also the brand ambassador and shareholder. ‘Copter7’ name is inspired by Dhoni’s signature ‘helicopter shot’ and the product’s packaging and labelling are designed on the lines of Dhoni’s different jerseys and their colours.
Taking inspiration from the ‘Make in India’ concept, these beers are formulated and brewed in India, while focusing on the global palate as well. Formulated with the help of expert craft and commercial brewers, the beers are brewed locally using high-quality hops and malts, in state-of-the-art facilities in Karnataka and Punjab.
Speaking on the launch, Bhagchandani said, “I have always aimed at providing a product that is consistently classic and authentic. My team has worked relentlessly to achieve our goals and I am sure the Punekars will enjoy every sip of our beers. We look forward to engaging our audience with more of such exciting offerings and further intend to expand our footprint across the country.”
Copter7 commercial beers will be available in select wine shops, restaurants and pubs in Pune.